Product Analytics
UK providers
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amplitudeAmplitude
US-based digital analytics platform focused on product analytics. Behavioural analytics, experimentation (A/B testing), and customer data platform. Helps product teams understand user journeys and con...…
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datadogDatadog
US-based monitoring and analytics platform for cloud-scale applications. Covers infrastructure monitoring, APM, log management, security monitoring, and real user monitoring. Publicly traded on Nasdaq...…
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fullstoryFullStory
US-based digital experience analytics platform. Session replay, heatmaps, funnels, and frustration signals (rage clicks, dead clicks). Helps teams understand and improve user experience. Targets produ...…
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grafana-cloudGrafana Cloud
Commercial cloud offering from Grafana Labs (US/Sweden). Managed Grafana dashboards, Prometheus metrics, Loki logs, and Tempo traces. Open-source core (Grafana, Loki, Tempo) with paid cloud hosting an...…
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heapHeap
US-based digital insights platform that auto-captures all user interactions without manual event tracking. Session replay, funnels, and retention analysis. Acquired by Contentsquare (France) in 2023.…
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lookerLooker
BI and analytics platform acquired by Google in 2020. Uses LookML (modelling language) for defining data relationships. Embedded analytics, dashboards, and data exploration. Integrated into Google Clo...…
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metabaseMetabase
Open-source BI tool that lets non-technical users ask questions of their data. SQL and visual query builder, dashboards, and embedding. Self-hosted (free) or cloud (paid). Popular with startups and da...…
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mixpanelMixpanel
US-based product analytics platform. Event-based tracking for user behaviour, funnels, retention analysis, and cohort breakdowns. Targets product and growth teams at tech companies. Generous free tier...…
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pendoPendo
US-based product experience platform. Combines product analytics, in-app guides, feedback collection, and session replay. Helps product teams understand usage, onboard users, and drive adoption. Targe...…
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posthogPostHog
Open-source product analytics platform. Covers event analytics, session recording, feature flags, A/B testing, and surveys. Self-hosted or cloud. Developer-focused with generous free tier. Founded in ...…
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productboardProductboard
Czech-founded, US-headquartered product management platform. Captures customer feedback, prioritises features, and builds roadmaps. Integrates with Jira, Slack, and other tools. Targets product teams ...…
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qlikQlik
Swedish-founded BI and data integration platform. Offers Qlik Sense (self-service BI), QlikView (guided analytics), and data integration tools. Known for associative data engine. Acquired by Thoma Bra...…
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